Alexandra Somlo, the founder of the brand EMAAL Cashmere sits on the studio floor and smiles into the camera. She wears a cashmere scarf OSLO in the color Acai and talks in the interview about the love for scarves and cashmere, about her travels and the inspiration for the latest scarf collection.

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Behind the
Scenes

Interview with Alexandra somlo

Alexandra tell us a little bit about yourself, why cashmere scarfs and the unusual name EMAAL?

Cashmere and scarves have been in my life for as long as I can remember. Even as a small child I secretly took my mother’s cozy scarves to wrap myself in them. They were and still are my favorite way of walking through the cold, it is my substitute for jackets and coats. 

The name EMAAL is a personal story, it is the amalgamation of three names, Emma, ​​Magda and Alexandra. These are my daughters and I who both share my passion for cashmere and scarves.

Where did you find inspiration for your very first collection?

Traveling is one of my favorite activities. There is always a scarf in the luggage. Wherever I am in the world I’m on the lookout for cashmere scarves, for new colors and patterns, I like to wear colors and patterns that are not so easy to find in cashmere scarves. I often think it would be great to have a pink scarf here, but where can I get it? Well, that was my first inspiration, if I can’t buy it, I design it and produce it myself. That was a sure-fire success.

Tell us more about your travel inspirations, do they deriver from the places you have visited or is it more a form metaphoric inspiration?

It’s honestly a mix of both. In some places there is a picture before my eyes that shows me that it would be a nice scarf. But sometimes I think of a pattern in a color combination and then I think it reminds me of Lima and I want to go there immediately.

Cutout of stacked cashmere scarves of the brand EMAAL Cashmere. The scarf collection with the most diverse patterns and in buten colors was wildly stacked on top of each other.
A colorful pile of cashmere scarves of the brand EMAAL with different patterns and in a wide range of colors.

Do cashmere  products and scarfs in general have a specific meaning and value to you?

Cashmere is one of my all-time favorite products. And that’s been my life. It gives me a feeling of warmth and security. Whenever I find myself in an uncomfortable place in the world or in an uncomfortable situation, the smell and warmth of my cashmere scarf immediately give me the feeling that “everything will be fine”. That might be a little pathetic, but that’s the way it is.

What is your vision for EMAALS future? Where would you like to be in ten years from now?

Visions are always such a thing. I wish that if customers are looking for a fancy or high-quality cashmere scarf in 10 years, they will automatically say: let’s take a look at EMAAL Cashmere first.

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